The right support, at the right stage.
Most businesses don't need more marketing. They need the right marketing, built around a clear strategy, delivered consistently, and designed to actually grow the business. At Tonic, we work with professional service businesses and recruitment agencies as their outsourced marketing partner. Whether you're starting with a brand reset, building for the long term, launching something big, or getting serious about being found in AI search, every service is designed to meet you where you are and move you forward. No cookie-cutter packages. No junior account managers. Just senior-level thinking and proper execution, from day one.
services
Brand Builder
Campaign Catalyst
For businesses who need to get clear before they do anything else.
Brand & Messaging Reset
Ways to Work Together
Focused launch support when you need something to land properly.
our outsourced marketing department, strategy, content, and GEO, handled monthly.
AUTHORITY BUILDER
Get found in AI search and Google, built specifically for recruitment and professional services.
Professional services firms and recruitment agencies who know their business is good but whose marketing doesn't reflect it yet. Ideal as a starting point before committing to ongoing support, or as a reset when your current positioning no longer fits where you're headed.
perfect for:
Here's what's included:
— Brand and positioning audit - where you are now, where the gaps are, and what the opportunity looks like
— Messaging framework - your story, your difference, your voice, written in a way that actually sounds like you
— Offer and service positioning - making sure what you do is framed in a way that speaks directly to the clients you want
— Content direction pillars - the themes and angles your marketing should own, aligned to your commercial goals
— 90-day action roadmap - a clear, practical plan for putting it all into motion
Get clear on who you are, what you stand for, and how to say it so everything else actually works.
Brand & Messaging Reset
Brand Builder
We don't just create content. We own your marketing. The strategy, the writing, the campaigns, the reporting, and increasingly, the work that makes sure you're found, not just seen. Every piece of content we create is built with GEO and SEO in mind, so your brand shows up in Google, in AI-powered search, and in the conversations your ideal clients are already having.
Here's what's included every month:
— Weekly strategy and check-in call - 30 minutes to keep everything aligned and moving
— 1 x GEO and SEO-optimised blog or LinkedIn article per week - written to build authority and improve your visibility in search and AI
— 2–3 LinkedIn posts per week - a blend of company content and consultant or personal brand posts
— Monthly EDM - a newsletter or campaign that keeps you front of mind with your audience
— Custom copy and Canva graphics for campaigns, launches, events, and talent drives
— Monthly marketing insights and GEO visibility report - tracking what's working, what's ranking, and where you're showing up in AI search
Your outsourced marketing department, senior strategy, full execution, and GEO built in. Every month.
perfect for:
Recruitment agencies and professional services firms who need senior-level marketing support without the cost or complexity of hiring in-house. Ideal for founders and principals who want to show up consistently, build real authority in their space, and have a trusted partner handling it, not a junior hire running a template.
WORK WITH TONIC
Recruitment agencies running talent drives,
client campaigns, or major announcements. Professional services firms launching a new offering, hosting an event, or releasing a lead magnet. Any business that has something important to say and wants to make sure it actually gets heard.
perfect for:
Campaign Catalyst gives your launch the structure and commercial focus it deserves. We handle the strategy and the execution so you can focus on showing up, not scrambling to pull it together at the last minute.
Here's what's included:
— Campaign strategy and messaging - the positioning, the narrative, and the angle that makes your launch land with the right people
— Launch copy suite - emails, social posts, LinkedIn content, and landing page copy, all written and ready to go
— Content rollout plan - what goes out, where, and when, mapped across your platforms
— Canva-based visual assets - graphics and templates built to your brand
— Timeline and launch management - everything sequenced so nothing falls through the cracks
— Post-campaign review - what worked, what didn't, and what to do differently next time
Strategic launch support that builds momentum, not noise.
Campaign
Catalyst
Authority Builder
Being seen means posting and hoping the right person scrolls past. Being found means showing up when a hiring manager types "best tech recruiter in Sydney" into ChatGPT, or when a business owner searches for a commercial lawyer in Google and your name appears as the credible answer.
That's what GEO (Generative Engine Optimisation) does. And right now, the window to get ahead of your competitors is wide open. Most recruitment agencies and professional services firms have no GEO strategy at all. The ones who move first will own their space for years.
Authority Builder is our done-for-you GEO and SEO service, built specifically for recruitment agencies and professional services firms who are serious about being found, not just followed.
Here's what's included:
— Full GEO audit - how you currently appear (or don't) in AI-generated search results across ChatGPT, Perplexity, and Google AI Overview
— Entity consistency review - making sure your name, location, specialty, and credentials are consistent across your website, LinkedIn, Google Business Profile, and directories, so AI tools recognise and trust you as an authority
— Question universe mapping - the exact questions and search queries your ideal clients are typing, and a plan for your business to own the answers
— Schema markup recommendations - technical guidance for your web team to make your site readable and rankable by both Google and AI tools
— Monthly AI visibility tracking report - showing where you're appearing in AI-generated responses, and what's changing
— Ghostwritten thought leadership article - a long-form, expert-led piece written in your voice, designed to build authority and citation potential in your niche
Get found by the right people, in Google, in AI search, and everywhere your ideal clients are looking.
perfect for:
Recruitment agencies who want to be the first name that appears when hiring managers search for recruiters in their specialty. Professional services firms, who want to be found by prospective clients before a competitor is. Available as a standalone engagement or as an add-on to Brand Builder.
Choosing the right service can feel overwhelming—we get it! That’s why we’re here to guide you every step of the way. Reach out to us if you would like some more information on any of our services.
Not Sure Where to Start?
lets do this.