This is for businesses done with scattered, reactive marketing and ready to put someone senior in charge of it. Not a freelancer ticking off a content list, someone who sits across from you as your marketing lead: setting direction, making the calls, and making sure everything your business puts out is working toward the same goal.

We don't just create content. We run the function, and right now, that function looks different than it did two years ago. Search has split in two: there's still Google, and there's a whole new layer of AI search, ChatGPT, Perplexity, the AI Overviews sitting above Google itself, where buyers are starting decisions before they ever hit a website. Most agencies are still building for the Google half. We build for both, because a strategy that only covers half the search a client actually does isn't a full strategy. That's Generative Engine Optimization (GEO), and it's core to how we approach every client, not a bolt-on service.

What that looks like, month to month:

• A weekly strategy call, where direction gets set and priorities get decided, not just a status update
• GEO built into the strategy from day one: how your brand is structured, described, and positioned so AI tools surface you as a credible answer, not just how your website ranks
• Content built to work across both search layers, blogs, LinkedIn articles, and posts written to build authority with people and with the AI systems now shaping what people see
• LinkedIn content across your brand and your consultants' personal profiles, each playing a different role in the same strategy
• A monthly EDM, keeping the right message in front of the right audience
• Campaign copy and graphics for launches, events, and talent drives, briefed and directed, not just designed on request
• A monthly visibility and insights report, showing what's working, what's ranking in Google, and where you're showing up in AI search, so you can see the shift happening, not just take our word for it

The exact mix flexes month to month around what the business needs. What doesn't flex is the level of thinking behind it, and the fact that GEO is built in, not offered as an upsell.

When you're launching something that matters, a new service, a talent drive, a lead magnet, an event, or a major brand announcement — scattered promotion isn't going to cut it. You need a clear strategy, the right message, and everything executed in the right order so it actually lands.

Campaign Catalyst gives your launch the structure and commercial focus it deserves. We handle the strategy and the execution so you can focus on showing up, not scrambling to pull it together at the last minute.

Here's what's included:

• Campaign strategy and messaging - the positioning, the narrative, and the angle that makes your launch land with the right people
• Launch copy suite - emails, social posts, LinkedIn content, and landing page copy, all written and ready to go
• Content rollout plan - what goes out, where, and when, mapped across your platforms
• Canva-based visual assets - graphics and templates built to your brand
• Timeline and launch management - everything sequenced so nothing falls through the cracks
• Post-campaign review - what worked, what didn't, and what to do differently next time