ENQUIRE

SERVICES

Fractional cmo

about 

work with tonic

We help professional service businesses grow with marketing that's actually strategic, with a specialty in recruitment agencies.

Most businesses know they need better marketing. What they don't have is the time, the clarity, or a trusted person to make it happen. That's where we come in.

Tonic Media Marketing is your fractional marketing partner, bringing 15+ years of senior experience to your positioning, your content, and the way you show up, in Google and in AI search.

Helping service-based businesses refresh their marketing

→

Ready to feel re-energised about your marketing? Let’s refresh things.


You're good at what you do. Really good. But somewhere between delivering for clients and running your business, marketing keeps falling to the bottom of the list. And when it does happen, it's rushed. Inconsistent. Disconnected from where you're actually trying to take the business.

That's not a discipline problem. It's a strategy problem and an execution problem.

At Tonic, we do both. We sharpen your positioning, build the strategy, and then actually do the work, the content, the campaigns, the copy, the consistency. All of it, handled. No scattered activity. No chasing trends. No handing you a plan and leaving you to figure it out. Just intentional, done-for-you marketing that builds your authority and opens the right doors.

If you're a service-based business ready to level up, we’re here to help you grow with intention, not pressure.

Feeling stuck, overwhelmed, or tired of reactive marketing?

This isn't content support, it's marketing leadership. You get a senior strategist who owns your marketing function end to end: the strategy, the positioning, what gets said and where, how you're found in Google and in AI search, and everything that goes out under your name. Not a fixed scope of deliverables, a person accountable for the whole picture, who scopes the month around what your business actually needs.

How we work together

01: Fractional CMO Partnership

02: The GEO
Foundation

Want to be found when your clients ask AI who to trust? We review where you stand today, agree what matters most, then do the work to make you easier to find, understand and cite in Google and AI search.

03: Campaign Catalyst

04: The Design Desk

Got something big coming up and need it to land properly?Campaign Catalyst is for businesses ready to launch, a lead magnet, a talent drive, an event, a new service offering, or a full brand campaign. We handle the strategy, the messaging, and the execution so your launch has real structure behind it, not just a few posts on the day.

  • Campaign strategy and messaging framework
  • Full copy suite - emails, social posts, landing page, ads
  • Canva-based graphics and visual assets
  • Post-campaign performance review
Need something specific designed properly, without the agency price tag or the DIY Canva scramble? The Design Desk is project-based design for the pieces that need to look like a real, considered brand, capability statements, decks, guides, whatever's next on your list.

  • Capability statements and company profiles
  • Pitch decks and presentation templates
  • Lead magnets, guides, and checklists
  • Social templates, banners, and event collateral
Learn More about our services

Not sure which service is right for you?

enquire now

Most clients start with a conversation. Tell us where you're at and we'll point you in the right direction, no pressure, no pitch.

I'm Monique.

I'm the founder of Tonic Media Marketing, a boutique agency helping professional service businesses grow with marketing that's genuinely strategic. With a specialty in recruitment agencies, I work with founders, principals, and agency owners as their outsourced marketing partner.

With over 15 years of senior marketing experience, including working inside recruitment brands at group level, I've seen what actually moves the needle, and what's just noise.

What I love most is bringing that experience into smaller, growing businesses. Not as a consultant who hands you a plan and disappears. As a real partner who does the thinking and the work, so your brand finally reflects the quality of what you actually do.

Whether you need a clear strategy, content that connects, or a trusted partner to guide your brand forward, I’m here to make marketing feel simple, intentional, and totally doable.

Let’s make your brand feel fresh again. 🍋

more about tonic

hey there!

THE REVIEWS

“Working with Monique feels less like hiring a marketing agency and more like gaining a strategic partner. She took the time to really understand our business, our audience, and what we were trying to achieve, and everything she’s delivered has felt considered, intentional, and on-brand."

overheard:

MORE ABOUT TONIC

Because you don't need another agency that hands you a content calendar and calls it a strategy. You need someone who understands your industry, thinks commercially, and actually does the work, week in, week out, without you having to manage them like an employee.

Here's what we believe:

Good marketing starts with clarity, not content. Before we write a single post, we make sure your positioning is sharp and your message is right.

Execution without strategy is just noise. Everything we create has a reason behind it, connected to your goals, your audience, and where you're trying to take the business.

The best marketing partner you'll ever have is one who knows your industry from the inside. Ours is recruitment and professional services. We're not learning your world, we already know it.

Being found matters as much as being seen. That's why we build GEO and SEO into everything, so your content works in Google, in AI search, and everywhere your clients are looking.

At Tonic, strategy and execution aren't two separate things. They're the same service.


Why Tonic Media Marketing?


ABOUT US

Ready to leave the overwhelm behind and embrace marketing that feels good?

contact us today

Let us help you amplify it with strategies and content that make your brand shine.